You need a professional-looking LinkedIn profile. And no one trusts it anymore. After hiring many engineers, I keep seeing this paradox. LinkedIn profiles are incredibly polished. Everyone is a leader, a visionary, a strategic thinker. Everything was improved by 100500%. Every role had massive impact and full ownership. The more perfect profiles become, the less they reflect the real candidate. So companies respond with more interview stages, more checks, more rounds. Not because candidates are worse — but because profiles turned into marketing pages. Real signal still comes from how you think, explain trade-offs, and solve problems — not from buzzwords and percentages.
Thanks everyone for the great comments — lots of strong points here.
The candidates did not come up with these rules. You asked for a culture- and business-oriented approach, and they responded by selling their value. It’s great that you noticed the mismatch. However, I’m not sure the task is solvable — you can’t prohibit people from selling themselves. In my opinion, the best approach is a short interview session and a quick rejection during the first working days when if it's a clear mismatch.
The system is there, and people who want to be competitive need to adjust to it. You can truly be skilled and talented and if you don't "sell" it well you are left behind, you are even not considered for an interview. This is not only about LinkedIn, the problem is the same for CV's, the ATS system, for example, rejects it when it doesn't see what it is programmed to. So, people understood that they need to make their profiles polished because the market doesn't take the potential into consideration. The perfect profiles, most of times, don't care to polish their profiles because are very glad where they are and with the position they hold.
Try to pass the initial screening without including these keywords in your CV. We are at a point in history where HR screening has more power over the future of a company or the life of a candidate than the owners do, because of this fast screening process. It's no wonder that everyone tunes their CV to pass these somewhat narrow, biased filters.
“If criminals looked like criminals, they’d have been caught long ago". By the same logic, real specialists shouldn’t look like ‘average specialists.’ But standardization, ATS filters, and companies with 666+ interview rounds shrink the candidate pool into a faceless average 💅
I'm not an HR rep or a manager, I'm just a technical dude so due to nature of my work I only see those title-monstrosities while passing through on LinkedIn and some in media, not even every day. But for goodness sake, all these descriptions are nothing but white noise. I see that format, I don't even read, instant skip - brain reject! I'm wondering how to do people taking care of recruiting deal with this.
This happens because LinkedIn profiles are optimized for search and optics, not truth. When everyone sounds like a “visionary leader with massive impact,” the signal collapses and companies respond with more interviews. The fix isn’t less polish - it’s more substance: concrete problems, constraints, and decisions instead of buzzwords.
That’s a fair point, but isn't the main goal of LinkedIn to sell ourselves as professionals? That creates an environment where most of us only share success stories. Realistically, if a candidate openly admitted to flaws like laziness or poor time management, would they actually get hired? We are incentivized to hide the 'bad things'.
At one point, our company asked us to use a professionally looking picture. It took some preparation and dressing up! 😁
Important addition: real signal shows up in conversation — but that only works when the hiring side is professional enough to listen and evaluate properly 😉