James Avery
Raleigh, North Carolina, United States
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About
Experienced engineer, serial entrepreneur, and Founder & CEO of Kevel.
Articles by James
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Making the decision to acquire
Making the decision to acquire
Yesterday at Kevel we announced our acquisition of Nexta.io , to add off-site and advanced self-serve capabilities to…
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8K followers
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James Avery reposted thisJames Avery reposted thisWe're excited to share that we've partnered with Kevel and The Trade Desk to introduce a new retail media model that connects inventory, activation, and measurement across the full consumer journey. For the first time, advertisers can plan and execute full‑funnel campaigns across DG Media Network onsite inventory and offsite channels like CTV and digital audio, all within a unified measurement framework. The result: ✔️ Better visibility into true performance ✔️ Smarter reach and frequency optimization ✔️ Incrementality beyond last‑click This collaboration transforms Dollar General’s neighborhood proximity into national, measurable impact, giving brands a more complete, efficient path to reaching high‑frequency shoppers wherever they are. 🔗 Read the full announcement: https://lnkd.in/e9m-mcdD
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James Avery shared thisIn Retail or Retail Media and want to golf with like minded folks?
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James Avery shared thisExcited to be heading to RMN Europe Ascendant Network Boot Camp in Paris on May 19-20! Always one of the standout events in the retail media calendar, looking forward to connecting with so many brilliant minds shaping the future of this space. I'll be joining Justin Sandee, Director of Commercial Development at bol, for a fireside chat on 'Don't get left behind: Innovation & On-Site' - Bol are innovators, leading the way in the retail media space, it'll be a really interesting conversation. If you're attending, reach out always happy to chat retail media. See you in Paris!
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James Avery shared this🎙️ A new episode of the Unlocking Retail Media podcast is now live. In this episode, I spoke to Paulo C., founder of Shift Forward, which became Velocidi and was acquired by Kevel to power what is now Kevel Audience. Paulo is VP of Product at Kevel, and he joins me to talk about the origins of first-party data infrastructure in Europe and what it really takes to make an acquisition work. We covered: - Why European retailers are often further along in retail media maturity than their US counterparts - How GDPR created a natural advantage for privacy-first technology - The real-time segmentation gap most retailers don't know they have - What founders should actually prioritize when considering an acquisition (hint: it's not the number) Paulo's take on cultural fit really hit home for me. Before we ever talked acquisition, his team already shared the same philosophy we built Kevel on (back when we were Adzerk): hire great people, trust them, and treat everyone like adults. That kind of alignment isn't something you negotiate in a deal. It's already there or it isn't. Thanks, Paulo, for sharing the full story, including the part where you copy-pasted our code of conduct! Listen to the full conversation on Unlocking Retail Media - link in comments.
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James Avery shared thisI remember getting on the plane and the guy next to me is wearing a hoodie with a giant CitrusAd logo on it - and I could have just sat there quietly but instead said “Oh you work for the enemy” And Sean said “let me guess, you work for Criteo” When I told him Kevel he said “oh we kind of like you guys” and we had a great 2.5 hour conversation with our free drinks and AA snacks. Never thought the best conversation from Shoptalk tha year would have been on the flight home.James Avery shared this🎙️ New Unlocking Retail Media Episode has dropped... Why In-Store Audio is the most measurable channel retailers aren't using yet! Kevel CEO James Avery sits down with Sean Cheyney, EVP of Global Business Development at QSIC, to discuss why the physical store is retail media's most underserved opportunity and why 2026 marks a turning point. Here's what Sean covers: 🔸 Why creative production and measurement have held in-store audio back. 🔸 How AI is generating store-level audio ads in minutes. 🔸 Why 75% of commerce still happens in-store, yet digital gets all the attention. 🔸 Why 2026 is the year retailers start treating audio as a formal retail media channel. The reality? "We know an ad plays. And that's about it." - Sean Cheyney on where most in-store measurement stands today. 🎧 Required listening for anyone building a retail media network. 🎧 Listen now on all podcast platforms: https://bit.ly/47RiAmE #RetailMedia #InStoreMedia #AudioAds #UnlockingRetailMedia
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James Avery shared thisNew episode of Unlocking Retail Media is live. I sat down with Sean Cheyney, EVP of Global Business Development at QSIC, to talk about the physical store. 75% of transactions still happen in-store, yet measurement has barely kept up. Sean put it simply: "most retailers can tell you an ad played. That's about it." We covered: - Why in-store audio is an untapped performance channel - The two biggest pain points retailers face: creative production and measurement - How closed-loop measurement and incremental ROAS are now possible for in-store audio - The ongoing tension between merchant teams and retail media teams Sean's prediction: 2026 is the year in-store audio gets serious, with full rollouts in 2027. Really enjoyed this one. Sean brings so much energy and real-world experience to the conversation, and I know you'll get a ton out of this episode. Thanks Sean Cheyney for joining us on Unlocking Retail Media! Find this episode on all podcast platforms: https://lnkd.in/e49FkNXM
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James Avery shared thisFirst time doing an elevator pitch in an elevator!James Avery shared thisElevator Pitch com uma participação mais que especial: diretamente de Las Vegas, James Avery, Founder and CEO da Kevel Quem deve fazer o próximo elevator? Deixe nos comentários. Patrocínio: MegaMidia Group, AppsFlyer, Kevel #RetailMedia #RetailMediaFC #RetailMediaBR #Kevel
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James Avery shared thisFrank Mulcahy and Jaclyn Nix have forgotten more about building sales teams for retailers than most people will ever know. This is gonna be a must attend!James Avery shared this💪 RMNs have figured out how to sell to their existing brand suppliers, but capturing the next wave of advertiser dollars requires a different muscle. Join Frank Mulcahy, Chewy + Lauren L. Lavin, WPP Media + Jaclyn N., Kevel and wrestle with the question of how RMNs build their sales organizations to compete for dollars that aren't already spoken for. RMN Americas is returning to NYC April 14-16, with a council celebration on the 14th followed by TWO days chock-full of compelling content and meaningful networking on the 15th and 16th! 👏 We are SOLD OUT! Get info for future events: https://lnkd.in/gzydwn-z #TogetherWeRise
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James Avery reposted thisJames Avery reposted thisInteresting to see how similar different industries can be when viewed through a retail media lens. I was recently featured in a piece where I shared some thoughts from my time at Just Eat Takeaway.com and now at Carwow. Both food delivery and automotive marketplaces ultimately come down to the same thing: connecting supply and demand, with advertising playing a key role in driving growth. What’s interesting is that automotive feels like it’s at a similar inflection point to where food delivery was a few years ago, with retail media becoming a much bigger lever. Full article in the comments
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James Avery reacted on thisJames Avery reacted on thisThe DG Media Network spring roadshow continued this week in Chicago where Omar Driza & I joined Art S. at Informa Connect’s CSP Daily News's Retail Media Network Forum. The convenience space is making headway in #retailmedia and it was great to connect with leaders from across the spectrum of small format stores. I had the opportunity to speak during the general session on “Turning Scale Into Advantage,” focusing on how networks move from raw reach to real impact, operationalizing scale in ways that serve brands and customers, without losing relevance along the way. It was a perfect time to share out our Kevel & The Trade Desk announcement of unified onsite & offsite campaigns bought within the Trade Desk UI while sharing the national scale, unique reach and high frequency of the Dollar General audience. I also enjoyed Omar’s session with Joell Robinson, Tommy Greenberg & Matt R., “Building a Retail Media Network That Lasts.” A timely reminder that durability doesn’t come from chasing every new format, but from building the right foundations: trust, interoperability, and a clear value exchange for all sides of the ecosystem. Shout out to Collin Colburn for bringing the IAB to the event so that this vertical can learn AND contribute to the work we’re doing to standardize and elevate retail media. Big thanks to Informa Connect & NexChapter for bringing together builders, operators, and partners who are willing to share what’s working and what still needs work. And to Matt Van Gilder for getting me out on a run on the Chicago waterfront on Tuesday morning! #RetailMedia #CommerceMedia #EcosystemThinking #Leadership #InformaConnect
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James Avery liked thisJames Avery liked thisLoved hosting a Cinco de Mayo themed-dinner last evening at our home with Eric Boduch for a group of Triangle-based CEO/founders. Thank you to Daniel Fox for helping us make this happen and to the amazing chef Connor Johnson for elevating the cuisine to amazing heights. Had a great time with our guests of honor: 🏏 Dusan Babich Leela Srinivasan Erkang Zheng TR Jordan Joe Colopy 🦕 Darren McKee Lucy Shores Kosturko, PhD Derek Holt James Avery The mug in the center of the photo is fitting: "I want to believe." That's the grit behind every CEO and founder!
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James Avery liked thisJames Avery liked thisWhen Ron Nelson started his own consulting practice in 2023, he did so with 20 years of experience in the startup world under his belt. He had most notably worked as a sales manager for iContact and as the Vice President of Sales for Kevel, which he helped reach its Series B. Alan Cox, meanwhile, was previously the Vice President of Software Engineering at GeoForce, where he helped reduce cloud operating expenses by around $250,000. He first crossed paths with Nelson when both were working at iContact, and the two would stay in touch. In time, their careers exposed them to a disconnect beyond sales and engineering: the disadvantage of hefty SaaS cloud costs. “We [saw] that SaaS companies that have reached the $30-40 million mark in revenue are spending anywhere from $10,000 to $50,000 per month in the cloud,” Nelson said. In late 2024, Cox met with Nelson to help with a GTM strategy for a potential solution to the issue and they began conducting market research. By the end of 2025, their efforts led them to launch Beakpoint—their own startup built to optimize copmanies’ cloud spend by accessing granular data to pinpoint the drivers of high cloud costs. Read the full recap here! ☁️ ➡️ https://lnkd.in/d8ju_G4Y ✍ Temiloluwa Alagbe
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James Avery reacted on thisJames Avery reacted on thisDollar General’s media network is getting a massive structural upgrade through partnerships with retail media infrastructure company Kevel and advertising platform The Trade Desk: https://lnkd.in/gE9Ad89D Together, the triad will create what they describe as the 1st solution that enables “access [to] on-site and off-site inventory within a unified framework.” #dollargeneral #retailmedia #retailnews
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James Avery liked thisJames Avery liked thisWe're excited to share that we've partnered with Kevel and The Trade Desk to introduce a new retail media model that connects inventory, activation, and measurement across the full consumer journey. For the first time, advertisers can plan and execute full‑funnel campaigns across DG Media Network onsite inventory and offsite channels like CTV and digital audio, all within a unified measurement framework. The result: ✔️ Better visibility into true performance ✔️ Smarter reach and frequency optimization ✔️ Incrementality beyond last‑click This collaboration transforms Dollar General’s neighborhood proximity into national, measurable impact, giving brands a more complete, efficient path to reaching high‑frequency shoppers wherever they are. 🔗 Read the full announcement: https://lnkd.in/e9m-mcdD
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James Avery liked thisJames Avery liked thisToday, we’re excited to announce $13.6M in oversubscribed Seed funding. The round was led by NewRoad Capital Partners, with participation from Ridge Ventures, Silicon Road Ventures, Incubate Fund, Vela Partners, G20 Ventures, Commerce Ventures, Knoll Ventures, and retail industry angel investors. The next platform shift in commerce is here. AI shopping agents are becoming the new interface consumers use to research, find, and buy products. Most product catalogs, however, were built for human browsing, marketplace feeds, and keyword-driven discovery, not for the way agents evaluate and recommend products. That shift is creating a new operating discipline for commerce teams: Agentic Commerce Optimization (ACO). We defined ACO and built the platform to operationalize it, giving brands and retailers the infrastructure they need to prepare their catalogs for AI-powered shopping. This funding will help us scale the platform, accelerate go-to-market, and support more brands and retailers as they compete in the agentic commerce era. Thank you to our customers, investors, partners, advisors, and team for helping us build the commerce intelligence layer for what comes next. We’re just getting started. Read the full announcement: https://lnkd.in/e7utAgxX
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