TK Kader
Growth Partner to Scaling CEOs. ex- Bridgewater, ToutApp (a16z), Marketo (Vista).
Dallas, Texas, United States
34K followers
500+ connections
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About
I serve as a GTM Growth Partner to Founders and CEOs to transform their current GTM Strategy to a scalable GTM Machine that accelerates growth.
📺 I publish an episode weekly with actionable strategies on SaaS and AI growth 👇
https://www.youtube.com/@TKKader
📒 Grab a complimentary copy of my 5-Point AI/SaaS Growth Strategy Guide 👇
https://getunstoppable.com/strategy
📈 Join the Unstoppable GTM Program to transform your GTM Strategy 👇
https://tkkader.com/gtm
Articles by TK
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SaaS Sales Models
SaaS Sales Models
What does the primary button on your website's homepage say? Is it “Start for Free,” “30-Day Free Trial,” “Talk to…
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Top 3 ICP MistakesOct 15, 2024
Top 3 ICP Mistakes
Most Founders mistakenly treat their Ideal Customer Profile (ICP) as a wishlist of clients they hope to attract. But an…
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SaaS Messaging 101Oct 8, 2024
SaaS Messaging 101
If you’re struggling to get traction in your SaaS Go-To-Market strategy– whether it’s crickets after sending outbound…
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High Converting B2B Landing PagesOct 1, 2024
High Converting B2B Landing Pages
When I first started building B2B landing pages, I struggled to find the right tools and templates that actually…
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Building a B2B Referral ProgramSep 17, 2024
Building a B2B Referral Program
Did you know that top-tier SaaS companies get 20% of their customers to refer new clients through word of mouth…
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1 Comment -
B2B Marketing StrategySep 10, 2024
B2B Marketing Strategy
When crafting a proper B2B marketing strategy, most Founders struggle to tell the difference between brand marketing…
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B2B Pipeline Generation StrategiesSep 4, 2024
B2B Pipeline Generation Strategies
Every B2B founder dreams of generating more leads that turn into solid pipeline. Why? Because more leads mean more…
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3 Comments -
3 Things You Need to Know About GREAT Ideal Customer ProfilesAug 27, 2024
3 Things You Need to Know About GREAT Ideal Customer Profiles
SaaS companies with a well-defined Ideal Customer Profile (ICP) see their win rates increase by as much as 68%. For…
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Go-To-Market Strategy for AI SaaS CompaniesAug 13, 2024
Go-To-Market Strategy for AI SaaS Companies
The SaaS industry is evolving rapidly, with AI leading the charge. From product development, delivery, and to the way…
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Micro SaaS 101Aug 6, 2024
Micro SaaS 101
Since entering the SaaS industry, I’ve been fascinated by Micro SaaS. These businesses are easy to build, don’t require…
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3 Comments
Activity
34K followers
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TK Kader posted thisThis happened three times on client calls this week alone. We looked at real work that we shipped. And we thought to ourselves... wow. This is TERRIBLE. 1 was a cold email. Another was a website redesign. The third was a copy change on a landing page. All of these three clients. All these distinct pieces of work we were reviewing... They all had ONE thing in common. It was AI generated (thanks Claude Code). So what happened? I call this phenomena Drunk AI. When you ask Claude to write an email for you. It responds IMMEDIATELY. It responds with CONVICTION. And it responds with DETAIL. And you look at it. And you say. Looks LEGIT. Ship it. But then a week later. Something weird happens. The metrics drop. The conversions slow down. And you look at that same piece of work. And you think. WOW. This is TERRIBLE. I'm not blaming you. This has happened to me over and over. I'm not blaming AI. It did what it was tasked to do: give you a highly confident answer immediately. But was it the right answer? Well thats on me, and that's on you. Because every time I ask Claude, or GPT, or Gemini... "Are you sure?" It *always* truthfully comes back with nuances. It *depends* it says. And sometimes, it even says "Honestly? I gave you a surface level answer." Whose fault is that? I don't know. But Drunk AI is real. And we're all getting drunk and shipping to production. So before you send that Cold Email. Before you ship that Website. Before you make that copy change. Before you tell Claude "ship it" as it deploys to production. Ask AI. And ask Yourself. You sure?
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TK Kader shared thisThe fastest way to stall at $3M ARR is to keep running GTM like an early stage Founder. It is common because the scrappy habits that got me to early traction felt responsible for every win, but once revenue grows those same habits quietly create bottlenecks, muddy the message, and trap the business in a painful plateau. 1. I kept Founder instinct at the center of every GTM decision. I thought speed was my edge, so I approved every message, every campaign, every sales move. It felt responsible. It was actually control disguised as leadership. The team waited on me, execution slowed, and revenue started depending on my bandwidth instead of a system. 2. I treated every decent fit prospect like my market. I convinced myself more conversations meant more opportunity. What I really built was confusion. We kept changing the story for different buyers, the pipeline looked busy but fragile, and nothing in our GTM motion felt repeatable enough to scale with confidence. 3. I mistook Founder led heroics for a real revenue engine. I could still close deals through force of will, relationships, and sheer persistence. But every quarter felt brutal. When I stepped back, numbers slipped. That was the moment I had to admit I had built momentum, not a machine. 4. I hired into GTM before I built clarity. I brought in smart people and expected them to figure it out. They inherited vague positioning, inconsistent process, and too much tribal knowledge trapped in my head. Good people looked average fast, and I paid expensive tuition for my lack of discipline. 5. I kept polishing product while GTM cracks widened. I told myself the next feature would make selling easier. It rarely did. The real issue was weak positioning, loose qualification, and no consistent demand engine. We burned precious time improving what existed inside the product while ignoring what was broken outside it. I made these same mistakes, and I see this pattern with nearly every AI and SaaS Founder I have as a customer before they realize the importance of a scalable Go To Market machine. I know how isolating it feels when growth slows even though the team is working harder than ever. The breakthrough usually comes when the Founder stops acting like the whole GTM system and starts building one. If you're an AI and SaaS Founder and you'd like to accelerate your path to $10M+ ARR (and beyond), then grab a complimentary copy of my 5-Point AI/SaaS Growth Strategy Guide (so you can build a scalable Go-To-Market machine that does not depend on Founder heroics). Grab your complimentary copy 👇 https://lnkd.in/eghEpgy75-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared thisMost AI and SaaS Founders do not need more leads. They need a GTM system that can turn attention into pipeline predictably. The painful part is most Founders do get attention at some point. But without a real Go To Market system behind it, that attention dies in the feed, in the inbox, and in the CRM. Then growth starts feeling random, and random does not get a company to $10M ARR. 1. Clear ICP Definition I watched smart Founders chase any company willing to take a call. I saw teams celebrate meetings that never turned into real revenue. The result was always the same. Bloated pipeline, weak close rates, and a message so broad it landed with nobody. 2. Sharp Message Market Fit I saw Founders lean on clever product language and generic AI claims, thinking the tech would sell itself. It never did. Prospects nodded on demos, then disappeared. Underneath the silence was a brutal truth. The message never made the pain feel urgent. 3. Consistent Demand Generation I saw companies spike attention with one strong campaign, one viral post, or one outbound push, then call it momentum. A few weeks later, pipeline went cold. The team got anxious. Revenue forecasting became guesswork because there was no steady marketing motion underneath it. 4. A Real Sales Process I watched Founders confuse doing demos with running sales. Calls felt busy, calendars looked full, but deals kept stalling. No clear stages. No real qualification. No control. Just endless follow ups and a painful pile of maybe deals that never closed. 5. Founder Led GTM Discipline I saw Founders step back from GTM too early, hoping a hire or agency would carry the story for them. But the market stopped listening. The message lost its edge. And growth slowed because nobody can shape conviction like the Founder who lived the problem. I have seen this pattern with nearly every AI and SaaS Founder I have as a customer before they realized the importance of building a scalable Go To Market machine. I made these same mistakes in different forms, and I know how isolating it feels when attention is coming in but pipeline still feels inconsistent. That is usually the moment a Founder realizes they do not need more noise. They need a system. If you're an AI and SaaS Founder and you'd like to accelerate your path to $10M+ ARR (and beyond), then grab a complimentary copy of my 5-Point AI/SaaS Growth Strategy Guide (so you can build a scalable Go-To-Market machine that turns attention into predictable pipeline). Grab your complimentary copy 👇 https://lnkd.in/eKCSWXxC5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared this4 signs your company has Product Market Fit but still does not have a scalable GTM machine. AI and SaaS Founders usually do not stall because the product is weak. They stall because early traction hides the fact that growth still depends on brute force, Founder heroics, and luck. This is brutally common because Product Market Fit can create just enough momentum to mask a broken Go To Market, and if it goes unchecked, growth slows, hiring gets painful, and the business becomes far more fragile than it looks from the outside. 1. Revenue comes in, but it does not come in predictably. I learned this the hard way serving Founders who looked healthy on paper. Deals were closing. Customers were happy. But every quarter felt like starting from zero. We were not running a machine. We were surviving on heroic effort and praying the next few deals landed in time. 2. The Founder is still carrying the entire commercial motion. I have seen this pattern over and over with my customers, and I made versions of it myself. The Founder was the best closer, the clearest messenger, the only one who could move deals forward. It felt efficient until growth bottlenecked around one exhausted human being. 3. New customers keep asking for different things. I watched teams confuse demand with repeatability. Logos were coming in, so it looked like progress. But every win pulled the product, onboarding, and messaging in a new direction. Instead of compounding, the business got noisier, slower, and far more expensive to scale. 4. Pipeline exists, but the path to pipeline is inconsistent. I have worked with Founders who had enough proof that the market cared, but no dependable way to create attention month after month. One month came from referrals. Another from Founder posts. Another from pure luck. That is not a Go To Market machine. That is volatility. I made these same mistakes, and I see this pattern with nearly every AI and SaaS Founder I have as a customer before they realized the importance of building a true scalable Go To Market machine. I know how isolating it feels when the company looks successful from the outside, but inside it still feels fragile, chaotic, and far too dependent on the Founder. That is usually the moment when smart Founders realize Product Market Fit was never the finish line. It was only the permission slip to finally build the system that can carry them to the next stage of growth. If you are an AI and SaaS Founder and you would like to build a scalable Go To Market machine that helps accelerate your path to $10M+ ARR (and beyond), then grab a complimentary copy of my 5 Point AI/SaaS Growth Strategy Guide (so you can turn traction into repeatable growth). Grab your complimentary copy 👇 https://lnkd.in/eJ8ak3-w5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared this4 signs your company has Product Market Fit but still does not have a scalable GTM machine. AI and SaaS Founders usually do not stall because the product is weak. They stall because early traction hides a brutal truth: demand exists, but the path to repeatable revenue is still fragile, inconsistent, and far too dependent on the Founder. 1. Revenue is growing, but it still feels unpredictable. I have worked with AI and SaaS Founders who were closing deals every month, yet every quarter felt like starting from zero. The numbers looked healthy on paper. Behind the scenes, growth was held together by late nights, Founder heroics, and a pipeline nobody trusted. 2. Customers love the product, but the message still does not land consistently. I saw teams with real retention and strong case studies still struggle to win cleanly because the story was muddy. They kept leaning on product depth and technical nuance. Prospects got confused, sales cycles dragged, and momentum leaked out of the funnel. 3. Sales happen, but there is no repeatable process behind them. I watched Founders hire sales talent hoping a rep would solve the problem. Instead, the rep inherited chaos. No clear stages. No real qualification. No tight handoff. Deals slipped, blame spread, and the Founder got pulled right back into every critical conversation. 4. Marketing exists, but it does not reliably create pipeline. I have seen companies post content, test outbound, and spend on campaigns, yet none of it compounded. Every motion was disconnected from the next. Activity was everywhere. Signal was nowhere. The result was painful: effort went up, confidence went down, and scale stayed out of reach. I made these same mistakes in different forms, and I see this pattern with nearly every AI and SaaS Founder I have as a customer before they realized the importance of building a real Go To Market machine. I know how isolating it feels when the market is clearly responding, but growth still feels heavier than it should. That is usually the moment when a company does not need more hustle. It needs structure. If you're an AI and SaaS Founder and you'd like to build a scalable Go To Market machine that can accelerate your path to $10M+ ARR (and beyond), then grab a complimentary copy of my 5 Point AI/SaaS Growth Strategy Guide (so you can turn Product Market Fit into repeatable, compounding growth). Grab your complimentary copy 👇 https://lnkd.in/eRAuQmJs5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared thisBuilding a startup in 2026 is a paradox. Some rules have completely changed because of AI. Others haven't budged an inch because business is still business even in 2026. The problem? Most Founders are still obsessed with the "what" (the idea). The maturity level of a Founder is measured by how quickly they move to the "who" (the customer). They stay in stealth for months, terrified someone will steal their idea. Then they finally launch, only to realize no one actually wants their product. I know this because I’ve been in those trenches. I founded ToutApp (backed by a16z) and pioneered the sales engagement category. I scaled it and sold it to Marketo. From there, I joined the Marketo executive team as SVP of Strategy, where we did a two-year transformation before selling to Adobe for $4.75bn. Across every inflection point in the companies I've worked in, and now as I scale a portfolio of companies at TK | Capital, I’ve realized that the same mistakes keep popping up. Early on, I made these mistakes and had to learn the hard way. Later, I had mentors, coaches, and investors who helped me course-correct faster before a common mistake became fatal. If you are feeling stuck between 0 and 1, or struggling to scale from $1M to $10M, it’s usually not a lack of effort. It’s a lack of strategy. In today’s episode of Unstoppable Sunday, I’m breaking down the 10 most important lessons I’ve learned for building a successful startup today. I break these down across the specific revenue stages: • The 0 to 1 Stage: Why "Who" matters more than "What" and the "One More Feature" trap. • The 1 to 100K ARR Stage: Why you cannot outsource GTM to an agency. • The 100K to $1M Stage: Why relying solely on Google Ads isn't a real business. • The $1M to $10M Stage (Bonus): The shift from "What do I do?" to "Who do I need?". Stop wasting time on the wrong rules. Watch the full breakdown here (Link in comments!) 👇
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TK Kader shared thisMost AI and SaaS Founders do not need more leads. They need a GTM system that can turn attention into pipeline predictably. This problem is everywhere because once a company has traction, it is dangerously easy to confuse activity with momentum, and that mistake quietly kills scale. 1. More leads was never the real problem. I have watched Founders pour money into outbound, paid media, and content, convinced the answer was volume. The painful truth was brutal. Attention showed up, but pipeline did not. The top of funnel looked busy while revenue stayed stubbornly flat. 2. Weak positioning made every channel underperform. I saw teams blame channels when the real issue was the market could not quickly understand why they mattered. I watched campaigns produce clicks, demos, and polite interest, then die in silence because the message never created urgency or trust. 3. Founder led selling hid the cracks. I have seen Founders close deals through sheer force of conviction and relationships, then assume they had a scalable GTM motion. They did not. Once they tried to hand sales off, conversion rates collapsed and the whole machine started looking fragile. 4. No clear pipeline architecture meant no predictability. I watched companies generate attention from multiple places but never build the stages, handoffs, and accountability needed to move buyers forward. Every quarter became a scramble. Forecasts turned into guesswork. Stress became the operating system. 5. They treated GTM like a set of tactics instead of a system. I have seen smart Founders collect playbooks, hire specialists, and test random ideas, hoping one tactic would unlock growth. Instead, they built complexity without coherence. The result was expensive noise, internal confusion, and stalled ARR. I see this pattern with nearly every AI and SaaS Founder I have as a customer before they realized the importance of a real Go To Market system. I know how isolating it feels when the company looks active from the outside, but inside it is painfully unclear where predictable pipeline is supposed to come from. I made these same mistakes in different forms, and that is exactly why I care so much about helping Founders fix the foundation before they waste another year chasing more attention that never converts. If you're an AI and SaaS Founder and you'd like to accelerate your path to $10M+ ARR (and beyond), then grab a complimentary copy of my 5-Point AI/SaaS Growth Strategy Guide (so you can build a scalable Go-To-Market Machine that turns attention into predictable pipeline). Grab your complimentary copy 👇 https://lnkd.in/gUSe2HsX5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared thisWhy your revenue plateau is not a sales problem: 6 GTM system failures Founders ignore. This is so common because once a company has early traction, most AI and SaaS Founders assume more reps, more demos, or more outbound will fix growth, when the real problem is a broken Go To Market system quietly draining momentum every single quarter. 1. No real market focus I have watched AI and SaaS Founders chase every segment that showed a pulse because early revenue made it feel smart to stay broad. What followed was always painful: scattered execution, weak referrals, and a team that could not repeat wins because every deal looked different. 2. Messaging that sounds fine but does not convert I have seen Founders pour money into pipeline while their homepage, outbound, and demos all said slightly different things. The market responded with polite interest instead of urgency, and deals kept stalling because the value never felt sharp enough to move people. 3. Founder led selling with no transferable process I have worked with Founders who could close deals through instinct, charisma, and sheer force of will, but none of it could be handed to a team. The moment they tried to scale beyond themselves, revenue slowed down because there was no repeatable sales motion underneath the hustle. 4. Inconsistent demand generation I have seen companies rely on random bursts of outbound, a few referrals, and the occasional post that happened to land. It created the illusion of traction for a while, but eventually the pipeline became lumpy, forecasting got ugly, and every month started to feel more stressful than the last. 5. Hiring before defining the system I have watched Founders bring in expensive sales and marketing talent before the strategy, message, and process were clear. Those hires almost always looked like the problem on paper, but the brutal truth was that they were dropped into confusion and expected to manufacture certainty. 6. No operating cadence for GTM decisions I have seen teams work incredibly hard without a rhythm for reviewing funnel data, campaign performance, win loss patterns, and customer feedback. The cost was brutal because bad assumptions lived too long, good ideas never got scaled, and the company kept mistaking activity for progress. I see this pattern with nearly every one of the AI and SaaS Founders I work with before they realized the importance of building a scalable Go To Market machine. I know how isolating it feels when revenue stalls even though the team is working harder than ever, because from the inside it looks like a sales problem when it is really a systems problem. If you're an AI and SaaS Founder and you'd like to accelerate your path to $10M plus ARR and beyond, grab a complimentary copy of my 5 Point AI/SaaS Growth Strategy Guide (so you can build a scalable Go To Market machine that compounds growth). Grab your complimentary copy 👇 https://lnkd.in/gWj6yaVd5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader shared this7 reasons your SaaS growth looks healthy but will never become predictable. It is a brutal trap because a lot of AI and SaaS Founders mistake surface level momentum for a real Go To Market machine, and by the time the cracks show up in pipeline, hiring, and cash flow, the damage is already expensive. 1. Revenue was growing, but the wins were not repeatable. I watched AI and SaaS Founders celebrate strong months that came from founder heroics, referrals, and lucky timing. Then the next quarter hit, the pipeline thinned out, and the business learned the hard way that momentum without a system is fragile. 2. The ICP looked broad enough to feel safe. I saw teams keep the target market loose because narrowing it felt risky. What followed was painful: weak messaging, confused positioning, longer sales cycles, and a market that never fully trusted what the company stood for. 3. The message sounded smart, but it did not convert. I worked with Founders who led with technical brilliance and product language they were proud of. Prospects nodded on calls, then disappeared, because the story never made the pain feel urgent or the value feel obvious. 4. Marketing activity was happening, but demand was not compounding. I saw content going out, outbound running, and campaigns launching, which made everything look busy from the outside. Underneath it all, there was no consistent motion creating qualified pipeline, so growth stayed lumpy and stressful. 5. Sales calls were happening, but there was no real sales process. I watched companies confuse demos with selling and hope enthusiasm would close deals. Instead, opportunities stalled, forecasts slipped, and the Founder got dragged back into every late stage conversation just to rescue revenue. 6. New hires were added before the GTM playbook existed. I saw Founders hire sales and marketing talent too early, expecting experienced people to create clarity out of chaos. What actually happened was expensive confusion, missed targets, and a team that lost confidence because nobody had a system to execute against. 7. Customer growth hid churn, weak onboarding, and thin expansion. I worked with companies that looked healthy because new logos kept coming in. But underneath, retention was shaky and expansion was inconsistent, which meant the business was constantly running harder just to stand still. I see this pattern with nearly every one of the AI and SaaS Founders I work with before they realize the importance of building a scalable Go To Market machine. I know how isolating it feels when the numbers look good enough to keep going, but never stable enough to trust. If you are an AI and SaaS Founder and you want to accelerate your path to $10M+ ARR (and beyond), grab a complimentary copy of my 5 Point AI/SaaS Growth Strategy Guide (so you can build a scalable Go To Market machine that drives predictable growth). Grab your complimentary copy 👇 https://lnkd.in/gsFNj6Bw5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders5-Point AI/SaaS Growth Strategy Guide | Exclusively For AI and SaaS Founders
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TK Kader reacted on thisTK Kader reacted on thisThe annual conference ends. The content shouldn’t. But for most medical associations, that’s the reality. Their team invests months preparing a conference. - Recruiting expert faculty - Recording every session - Designing the scientific program Then the event ends in 3 days. And the content fades away. - Hard to find inside an LMS - Rarely promoted after launch - Mostly forgotten within 30 days That’s a massive missed opportunity. And it’s one of the reasons my team and I built Evermed. To turn that "trapped content" into value. We help associations launch a Netflix-style video library in 90 days. Turning recordings into a year-round asset that: - Drives engagement - Creates a new non-dues revenue stream - Attracts younger physicians into membership Same great content. Now working for associations all year. Engaging physicians on autopilot. P.S. Does your conference content get watched 30 days past the event?
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TK Kader liked thisTK Kader liked thisMost AI role play falls apart when you really poke it. So I poked ours, and tried to derail her big time 😈 And yeah...she reacted alright. What should we ask Anja next? 👇
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TK Kader liked thisTK Kader liked thisTonight, I hooked up a BOSS RC-600 Looper to a Strandberg guitar (that I can barely play three chords on) and a Yamaha Genos keyboard (that I can somewhat play). The most surprising thing about the experience? That I did not gain any wisdom about B2B SaaS that I can share with you.
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TK Kader liked thisTK Kader liked thisI don't like pitching on stages. I know it's an art and I'm not good at it. So it meant a lot when we pitched MyAlice at the Taqadam Investor Showcase by KAUST (King Abdullah University of Science and Technology) and walked away with a $140K grant to keep expanding across KSA. We've been building here quietly for a while. This helps us go faster. Thanks to Rahaf Alrashidi, Sahal A. Barifah & Maryam Barradh and the Taqadam team who made the whole experience feel worth the stage fright. And Daniyal Baig for flying in from the US just in time to make it happen.
Experience
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Managing Director
TK | Capital
- Present 5 months
Dallas, TX
We own and operate AI-native SaaS companies, applying our proprietary Unstoppable GTM OS to drive predictable, scalable growth.
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Founder
Unstoppable
- Present 7 years 1 month
We help Founders and CEOs of software companies move from undefined go-to-market strategy to well-defined, scalable execution using the Unstoppable GTM OS.
Unstoppable is the primary cash-flow engine behind TK | Capital, funding the development of AI-native software platforms. -
Head of Strategy and Alliances, Marketo
Adobe
- 3 months
Joined Adobe as part of the Marketo acquisition. Led the integration of Marketo’s ecosystem into the Adobe ecosystem. Also, helped craft the B2B strategy and narrative for Adobe. Left Adobe in Jan 2019 at the completion of the integration to take a break after the 8-year ToutApp + Marketo journey.
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SVP Strategy and Alliances
Marketo, an Adobe Company
- 1 year 10 months
San Francisco Bay Area
Joined the executive team at Marketo as part of the ToutApp acquisition and reported to the CEO and COO. Ran strategy, alliances and special projects to help drive Marketo's 2-year transformation which led to its sale to Adobe for $4.75bn.
In my role as SVP of Strategy, I lived in 4 different cities (Dallas, SF, London, Sydney), travelled through 14+ countries, and took on a number of special assignments:
1/ Served as interim MD of Marketo EMEA in Q3/2017 to revamp strategy and…Joined the executive team at Marketo as part of the ToutApp acquisition and reported to the CEO and COO. Ran strategy, alliances and special projects to help drive Marketo's 2-year transformation which led to its sale to Adobe for $4.75bn.
In my role as SVP of Strategy, I lived in 4 different cities (Dallas, SF, London, Sydney), travelled through 14+ countries, and took on a number of special assignments:
1/ Served as interim MD of Marketo EMEA in Q3/2017 to revamp strategy and leadership.
2/ Served as interim MD of Marketo ANZ in Q4/2017 to revamp strategy and leadership.
3/ Led Marketo's Alliances organization through 2018 leading to Marketo's largest year in solution partner sourced bookings and ISV revenue-share bookings. 2018 also marked the year of the largest number of co-sold deals with GSI/Agency partners (strategic objective for Marketo).
4/ Led the corporate development function in partnership with Vista to identify growth areas for Marketo, which led to the acquisition of Bizible in April 2018.
5/ Led strategy off-sites for Marketo's brand new executive team to orient them into the MarTech space and Marketo.
6/ Served on the board of Marketo Japan (joint venture with Sunbridge and Dentsu).
7/ Developed strategic messaging and positioning for Marketo in the context of likely acquirers during the sale of Marketo.
8/ Delivered keynotes at our flagship Marketing Nation Summit, Marketing Nation Japan, and other partner and industry conferences about Marketo's product innovations, major trends in Marketing, and the future of Marketo. -
Founder and CEO
ToutApp, Inc. (Acquired by Marketo, Inc.)
- 7 years 9 months
San Francisco, CA
Built ToutApp from the ground up to a $7m ARR business and a category pioneer. Backed by Andreessen Horowitz, Jackson Square Ventures, Founder Collective, Launch Fund, 500Startups and others. Marketo acquired ToutApp on April 2017 to add as a new product line and expand their Engagement Platform.
I started ToutApp in my 2nd bedroom apartment as a solo founder. Over the 6 years of running ToutApp as CEO, we raised $20m in venture capital, scaled the company from 0 to 70 employees in San…Built ToutApp from the ground up to a $7m ARR business and a category pioneer. Backed by Andreessen Horowitz, Jackson Square Ventures, Founder Collective, Launch Fund, 500Startups and others. Marketo acquired ToutApp on April 2017 to add as a new product line and expand their Engagement Platform.
I started ToutApp in my 2nd bedroom apartment as a solo founder. Over the 6 years of running ToutApp as CEO, we raised $20m in venture capital, scaled the company from 0 to 70 employees in San Francisco, $0 to $7m ARR in revenues, recruited a full executive team of experienced SaaS VPs, and eventually sold to a market leader. -
Technology Associate
Bridgewater Associates
- 3 years 1 month
Built enterprise grade software at the largest hedge fund in the world. Learned how to think conceptually and make decisions through first principles.
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Product Manager
Plaxo
- 1 year 4 months
Joined Plaxo as part of the HipCal acquisition. Learned how to build addictive user experiences that consumers love. Helped product manage a number of offerings across the Plaxo portfolio. Led product management for Plaxo's partnership and integration with Comcast. Plaxo was acquired by Comcast.
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Co-Founder
HipCal.Com (Acquired by Plaxo, Inc.)
- 1 year 1 month
Built HipCal, an online calendar, while in college. Sold it to Plaxo.
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Co-Founder
TIM Consultants, LLC
- 3 years 1 month
Built a profitable telecommunications firm from the ground up, providing wholesale termination and pre-paid calling card services at age 20.
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IMLP Summer Intern
GE
- 4 months
As an Information Management Leadership Program summer intern, planned, coordinated, and executed a data and account migration project between GE's legacy ProCare Remote Monitoring System to GE's new InSight platform. Also helped the marketing team reach out to field technicians to promote adoption of the InSight platform.
Volunteer Experience
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Engineer
HelpMayuri.com
- 3 years 1 month
Education
Arming 7,500+ ALS Warriors (and growing) with our web-based application to raise awareness about ALS and lobby the Senate and Congress to grant expanded access to experimental drugs and treatments. Join our movement: https://helpmayuri.com.
The lifetime chance of getting what is commonly known as Lou Gehrig's disease is actually 1 in 350 in men, and 1 in 400 in women. The difference is that A.L.S. kills so quickly that the number of living patients at any one time is relatively small --…Arming 7,500+ ALS Warriors (and growing) with our web-based application to raise awareness about ALS and lobby the Senate and Congress to grant expanded access to experimental drugs and treatments. Join our movement: https://helpmayuri.com.
The lifetime chance of getting what is commonly known as Lou Gehrig's disease is actually 1 in 350 in men, and 1 in 400 in women. The difference is that A.L.S. kills so quickly that the number of living patients at any one time is relatively small -- which also means that there is not a large population of victims to agitate for research and relief. The number of ALS cases across the globe is expected to increase 69% by 2040. The stats may be dire, but all is not lost.
The key to ALS research is to get expanded access to treatment, which increases the amount of data, increases help for ALS patients, and therefore accelerates the likelihood of finding a cure.
There are bills both in the Senate and Congress that does exactly this with bi-partisan support and co-sponsors. BUT... as with competing priorities in government, we need to show our support for the bill by emailing and calling our local representatives. How? Use the Help Mayuri web-based application and join our ALS Warrior movement: https://helpmayuri.com.
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