Bill Patterson

🗓 Weekly Recap on Anthropic 1️⃣ Sets Claude as default model across ServiceNow AI workflows, rolling out to 29,000 employees. 2️⃣ Partners with UK government to deploy Claude on GOV.UK, strengthening public sector trust. 3️⃣ Expands Claude Excel add-in to Pro subscribers, boosting analyst productivity and retention. 🚀🚀🚀 #Anthropic #Weekly #Recap

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A lot of the conversation around the recent software selloff is really about terminal value. During the 2022 software selloff, rising interest rates pushed down valuations, but no one seriously questioned whether Salesforce or ServiceNow would still be valuable businesses in 10 years. This time, the selloff is about something different. The market is starting to question whether the business models that justify SaaS valuations remain valid at all. One reason is that the seat model is breaking. When a team can do more with fewer people, companies stop expanding their seat count. With agentic AI, pricing will increasingly shift from predictable per seat subscriptions toward usage and outcome based models. Agentic AI also makes it possible to charge for outcomes, which puts software in direct competition with the much larger services economy for the first time. In the latest edition of B2BaCEO, I unpack what this month’s software selloff is pricing in and how the economics of software are starting to change. Full p.o.v. here: https://lnkd.in/gP25Qvzt

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Attention Salesforce MCE customers! Salesforce Marketing Cloud (SFMC) experienced a major security incident that expired all email links generated before January 21, causing widespread disruptions. The incident led to broken links, compliance issues, increased bounce rates, and severe damage to sender reputations, especially for Microsoft inboxes. To recover, senders should monitor DKIM pass rates, resend critical emails, test unsubscribe functionality, and update systems to accommodate longer tracking links. Building trust in email marketing requires staying ahead of security challenges, mailbox provider changes, and evolving consumer expectations. Great article from Validity Inc. thanks Luke Blows for finding it. https://lnkd.in/dDKXkpb2

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Some more exciting news around Salesforce acquiring Regrello, and I think it’s another great move into an agentic future. This isn't just about automation. Regrello's "agentic" AI can build intelligent, dynamic workflows on its own. It's about giving business processes a brain. For those of us in the industry, this is another game-changer. It means a future where AI handles the complex, manual tasks, freeing us up for more strategic work. #Salesforce #AI #Acquisition #Regrello #BusinessAutomation #FutureofWork https://lnkd.in/g94HbBsg

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Is Salesforce poised to win the Agentic AI battle? 🤖 With its announced acquisition of Informatica, Salesforce is no longer just the front-office System of Record—it’s now actively playing across all three foundational layers of the agentic enterprise stack: 🔹 System of Record – CRM has long been the source of truth for customer data. 🔹 Data Fabric – Informatica brings enterprise-grade integration, governance, and metadata intelligence. 🔹 Workflow Orchestration – With Flow, Copilot, MuleSoft, and AgentForce Salesforce powers actions across domains. In an agentic world—where AI doesn’t just advise, but acts—this trifecta could be decisive. Agents need: 1. Trusted data to think clearly. 2. Integrated logic to reason contextually. 3. Seamless execution to deliver outcomes. Salesforce is now positioning itself as the agentic operating system for customer engagement—a unified platform where agents can live, think, and act. Who else is poised to win? 🔸 ServiceNow – owns workflows and is pushing aggressively into RevOps. Could become the agentic OS for enterprise ops. 🔸 Google – building deep AI-native infrastructure and tooling for agent deployment (Gemini + Vertex AI). 🔸 Microsoft – the most balanced stack: Dynamics (SOR), Fabric (data), and Copilot (workflow + interface). 🔸 SAP – quietly extending into agentic ecosystems via Databricks, AI hubs, and ecosystem orchestration. 👉 The real question: Who will own the substrate where your agents operate—your data, your logic, your outcomes? The answer will define the next era of enterprise platforms and the foundation for a new economy where labor scarcity gives way to Agentic scalability. Who else stands to dominate in the Agentic AI game? #AgenticAI #CRM #Salesforce #Informatica #EnterpriseAI #WorkflowAutomation #DataFabric #EcosystemOrchestration #EcosystemStrategy

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We've spent the past two years working closely with Dealhub to refine our GTM motion, always iterating and learning along the way. This guide on semantic CPQ architecture really speaks to why modern revenue systems need to go beyond legacy tooling and focus on unified data, decision velocity, and intelligent execution. Worth a read if you’re thinking about how to scale your quote-to-revenue process more strategically.

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Traceloop (acquired by ServiceNow) is joining ServiceNow, and I wrote about why this outcome felt inevitable. When Grand invested, the thesis was simple: AI agents create a new class of blind spot: hallucinations, drift, runaway cost, and that use AI in Production without observability is flying blind. Traceloop built the right answer, in the open, on OpenTelemetry, with founders who had lived the problem firsthand. 500K+ monthly downloads. 60+ contributors, massive adoption of Traceloop's OpenLLMetry project by the observability vendor space, users discovering the product through open-source before ever seeing a sales call. That's the COSS flywheel working exactly as it should. Now that technology becomes part of ServiceNow's AI Control Tower, which is exactly where it belongs as AI moves from experimentation to mission-critical infrastructure. I wrote up the full story, from our original investment thesis to why the ServiceNow fit makes so much sense, in my latest Substack post. https://lnkd.in/gMKhrQFg Congrats again to Nir Gazit, Gal Kleinman, and the entire Traceloop team. Proud to have been part of the journey. #OTEL #COSS #OSS #Observability

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𝗧𝗵𝗲 𝗔𝗜 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗿𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘁 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗯𝗼𝗮𝗿𝗱𝘀. 𝗜𝘁’𝘀 𝗮𝗿𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼. I’ve spent 20 years working with the channel – at Jitterbit, MuleSoft, EMC. The pattern I’ve seen is consistent: the partners who build durable client relationships are the ones who get ahead of the next board question before the client has to ask it. Right now, that question is: how do we adopt AI without losing control of costs, governance, and the systems we’ve already invested in? Maicell (formerly ConnectPlaza) was built to give partners a direct answer to that question. An integration platform that connects what clients already have, extends it with AI where it makes sense, and keeps everything governed and auditable from day one. No forced migration. No new vendor dependency. No governance bolted on after the fact. Witold Kepinski covered the full story on Dutch IT Channel. Link in comments. If you’re a partner working through AI adoption conversations with your clients – worth a read.

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.@Boomi acquires Thru, makes case for AI orchestration, automation platform https://bit.ly/3YNReJQ Boomi CEO Steve Lucas talked about #AI agents, orchestration, transformation, AWS and going to ServiceNow CRM to name just a few topics.

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