Krish Dhokia

What if marketing isn’t just something businesses do — but something parents and teachers do every single day?

In Mar-Ed: Where Marketing Meets Education — And Influence Begins at Home, husband-and-wife duo Krish Dhokia, a 25+ year marketing executive, and Shannon Dhokia, a third-generation educator and doctoral scholar in curriculum and instruction, reveal a powerful truth:

Every classroom is a brand. Every brand is a classroom.

Drawing from decades of experience in… Show more

What if marketing isn’t just something businesses do — but something parents and teachers do every single day?

In Mar-Ed: Where Marketing Meets Education — And Influence Begins at Home, husband-and-wife duo Krish Dhokia, a 25+ year marketing executive, and Shannon Dhokia, a third-generation educator and doctoral scholar in curriculum and instruction, reveal a powerful truth:

Every classroom is a brand. Every brand is a classroom.

Drawing from decades of experience in boardrooms and classrooms, Krish and Shannon show how the principles that build trusted brands are the same principles that shape confident children. Messaging creates culture. Consistency builds trust. Clarity shapes identity. And influence always starts at home.

Through honest stories, practical lessons, humor, and faith-anchored wisdom, Mar-Ed explores:

Why integrity matters more than image
How emotional safety impacts learning and leadership
The hidden messaging inside your home culture
How clarity reduces rebellion and builds confidence
Why attention is the most powerful reward system
The long-term impact of nurture over numbers
This book is not just for marketers or educators. It is for parents. It is for leaders. It is for anyone who understands that influence is a responsibility — not just a strategy.

In a world competing for your child’s attention, Mar-Ed challenges you to out-teach culture, lead with purpose, and build a family brand rooted in faith, clarity, and love.

Because whether you realize it or not…

You are marketing every day.
You are teaching every day.
The only question is — what are you building? Show less

There are countless ways to build your business pipeline. Any experienced mortgage originator can give you a laundry list of detailed methods — all geared toward connecting with referral partners and learning about consumers. From in-depth, exhaustive research and convoluted spreadsheets, there are no shortages of data-driven, technical marketing tactics.

We are excited to announce that Krish Dhokia has joined Fairway Independent Mortgage Corporation as the Vice President of Marketing - Wholesale Lending.

Dhokia began Step Up Be A Voice, which is a blog, a Facebook page and a goal. His inspiration comes from two little girls who fought childhood cancer. One’s name was Carolyn and she beat the disease. The other is a little girl named Kylie…who didn’t.

Krish Dhokia's summertime quest is to climb Stone Mountain 100 times, to raise money for CURE Childhood Cancer.