About
Expert Partner in B2B Sales and Marketing at Bain & Company. Working with executive teams…
Articles by Rishi
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Why It’s Time to Turn on Programmable Video
Why It’s Time to Turn on Programmable Video
This article is reposted from my article on Vonage.com As social distancing and stay-at-home orders keep us apart, the…
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Communications Have Profoundly Changed
Communications Have Profoundly Changed
In just the past few weeks, the way we work, interact and communicate has fundamentally changed. In the wake of the…
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CMOs Must Have Strong Online Brands to Win the War for Talent
CMOs Must Have Strong Online Brands to Win the War for Talent
People quit bosses not jobs. Job happiness is 80% your leader.
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Microsoft Talks Everything Data at Envision 2017
Microsoft Talks Everything Data at Envision 2017
I just returned from Microsoft Envision, the annual conference that brings together some of the smartest leaders from…
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Advanced Technologies: Threats or Opportunities for the Finance Industry?
Advanced Technologies: Threats or Opportunities for the Finance Industry?
Automation is beginning to play a crucial role in shaping the future of the finance industry. Manual processes and…
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Real-Time Data Changes How Sales and Marketing Close
Real-Time Data Changes How Sales and Marketing Close
The Need for Sales Acceleration is Accelerating: 3 Steps to Create a Quicker Path from Prospect to Customer ABC:…
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Treat Martec like Your Stocks
Treat Martec like Your Stocks
Scott Brinker calls Martec’s Law “the greatest management challenge of the 21st century”. Martec’s Law - “Technology…
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History does NOT Predict the Future
History does NOT Predict the Future
The traditional way we use analytics is based on history; looking at what has happened in the past to inform the…
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Differentiate Your Customer Experience in 2017
Differentiate Your Customer Experience in 2017
Customer experience. It’s one of the major focal points of every B2B marketer.
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Why Your Marketing is Just “OK”
Why Your Marketing is Just “OK”
When James was running digital marketing at a large tech company, he received the highest performance rating possible…
6 Comments
Activity
10K followers
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Rishi Dave shared thisThis year’s Cannes Lions comes at a defining moment for marketing. Join me at The Bain Speakeasy – our new private event space at the Mondrian Hotel where we'll host candid conversations with the marketing leaders shaping the industry's future. Check out our full lineup of events and reserve your spot. https://bit.ly/4u0EnS7
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Rishi Dave shared thisLooking forward to speaking at the Cannes Lions International Festival of Creativity #B2B Summit with an incredible group of B2B marketing leaders and thinkers including Rachel Thornton, Mimi Turner, Jann Schwarz, Siddharth Taparia, Colin Fleming, and Jessica Jensen. https://lnkd.in/e--AQAdxBuyability: Getting the Board Onboard with Brand InvestmentBuyability: Getting the Board Onboard with Brand Investment
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Rishi Dave shared thisWhat agentic AI really changes; and it’s more than incremental productivity. Where do you deploy it, when do you keep humans involved, and how bold are you willing to be with your bets? https://bit.ly/4sVfy8z
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Rishi Dave posted thisFor #SaaS companies, the market wants answers to three questions. 1. How will you re-accelerate NRR and GRR? 2. How are you defining your AI product strategy? 3. How are you accelerating productivity and throughput? https://lnkd.in/e8nr8ugs
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Rishi Dave shared thisAgentic AI requires fundamentally new architecture built for connected systems to be successful. But what does that architecture look like? It is based on three layers centered on orchestration, observability, and governed data success. https://bit.ly/4tQCln1
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Rishi Dave shared thisMost companies see value in their generative AI deployments, but only 23% can tie initiatives to measurable outcomes. The gap isn’t ambition, it’s architecture. Learn how to move from isolated models to connected systems. https://bit.ly/3QgqvnF
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Rishi Dave shared thisWork is starting to move without a reset. A new class of long-running agents can retain context, resume tasks, and advance work across sessions. They track what remains open and coordinate across systems over time. This creates new implications and complications... https://bit.ly/4t6sCsB
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Rishi Dave shared thisSoftware company growth rate plus profit margin should exceed 40%. Hitting that target is not easy, but the rise of AI could make it just that much harder because market growth for SaaS companies is slowing. See the two paths leadership teams can take. https://bit.ly/41VAhhv
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Rishi Dave shared thisThis is a great day for CROs and RevOps leaders!Rishi Dave shared thisIt's almost here! Our Software CRO and Head of RevOps forum on May 5 in San Francisco. Getting 20+ leader in the a room to debate how we must change to be ready for the next evolution of GTM and RevOps is exhilirating We are nearly out of space, but DM me if you're free and want to join. Will see if we can create space! Lots to cover: -> CRO Remit: How is it changing -> AI Disruption: How AI is boosting rep productivity and what's real vs. hype -> Engineered System: How RevOps is redesigning the seller cockpit -> …and more
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Rishi Dave liked thisRishi Dave liked thisAfter 23 years, I'm stepping away from Bain. That's a strange sentence to type. Bain isn't just where I worked — it shaped who I am, how I think, and in many ways, who my family became. We moved from the US to Australia to India and back to the US with Bain. My kids grew up across those chapters. So did I. I've been lucky enough to work alongside some of the smartest, most decent people I'll ever meet — colleagues who became lifelong friends, mentors and clients who stopped being clients a long time ago and are just friends now. Bain is a genuinely special place. That won't change. More on what's next very soon. Until then — take care, and please stay in touch.
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Rishi Dave liked thisRishi Dave liked thisI’m excited to announce that I’ll be joining the New York Yankees as a Summer Sales Associate for the 2026 season! In this role, I’ll be supporting the sales department in selling season ticket inventory, as well as group and suite packages at Yankee Stadium, while gaining hands-on experience in the sales process. A big thank you to Matthew Clemons and Stewart Azor for the opportunity. I truly appreciate your support. Looking forward to a great summer in the Bronx.
Experience
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Education
Volunteer Experience
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Volunteer / Former Board Member
Cure JM Foundation
Children
www.CureJM.org
Cure JM Foundation is a 501(c)(3) nonprofit organization dedicated to finding a cure for Juvenile Myositis (JM). JM is a group of rare and life-threatening autoimmune conditions affecting approximately 17,000 children in the United States alone.
Our mission is to provide support for families coping with JM, raise awareness of JM, and fund research that will ultimately lead to a cure.
Publications
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How Enterprise Sales Can Supercharge Product-Led Growth
Bain & Company
For software companies that rely on self-service products, adding an effective enterprise sales motion can maximize revenue.
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What It Really Takes to Develop Product-Led Growth
Bain & Company
Many B2B software companies are considering this approach without a clear understanding of the capabilities required.
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What B2Bs Need to Know About Their Buyers
Harvard Business Review
A survey by Bain and Google of 1,208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, telecommunications, logistics, marketing, and industrial equipment revealed a set of misconceptions among sellers about how buyers behave. Sellers don’t realize that 90% of buyers choose a vendor that was on a short list at the beginning of the sales process; they focus too much on high-level decision-makers, underestimating the number of people inside the buying company…
A survey by Bain and Google of 1,208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, telecommunications, logistics, marketing, and industrial equipment revealed a set of misconceptions among sellers about how buyers behave. Sellers don’t realize that 90% of buyers choose a vendor that was on a short list at the beginning of the sales process; they focus too much on high-level decision-makers, underestimating the number of people inside the buying company who have influence; they rely too much on digital channels, neglecting physical selling; and they don’t realize how much the product demonstration factors into buyers’ decisions.
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Account-Based Marketing Needs an Infusion of Tough Love
Bain & Company
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Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Bain & Company
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
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Projects
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Brand Launch
Led the launch of a new, "modernized" brand, purpose, values, and creative expression for the iconic, 173+ year old Dun & Bradstreet.
Partnered closely with Chief People Officer to ensure culture and values work inextricably tied to brand.Other creators -
Honors & Awards
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Gold Award
AVA Digital Awards
Congratulations to our entire digital marketing team for winning TWO awards in the Business to Business category for the modernization of DNB.co.uk and DNB.ca!
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Gold Marcom Award
Association of Marketing and Communication Professionals
Congratulations to our entire digital marketing team for winning TWO awards in the Business to Business category for the modernization of DNB.co.uk and DNB.ca!
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B2B Innovator
Demand Gen Report
Named one of the year's B2B Innovators by Demand Gen Report.
https://www1.demandgenreport.com/a/2017-b2b-innovator-awards/cross-channel-champions/
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2017 DotCOMM Platinum Award
Association of Marketing and Communication Professionals (AMCP)
Congratulations to the entire Dun & Bradstreet Digital Marketing team for this award for the modernization of dnb.ca and dnb.co.uk
https://enter.dotcommawards.com/winners/#/platinum/2017
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Top 100 Most Influential CMOs
Richtopia
http://richtopia.com/inspirational-people/top-100-chief-marketing-officers-cmos
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2016 WEBAWARD FOR OUTSTANDING ACHIEVEMENT in Web Development
Web Marketing Association
Congratulations to our entire digital marketing team for this award for the new DNB.com!
http://www.webaward.org/winner.asp?eid=33165#.WBqa2GsrI2x -
Gold Marcom Award
Association of Marketing and Communication Professionals
Congratulations to our entire digital marketing team for this award for the new DNB.com in the Business to Business category!
https://enter.marcomawards.com/winners/#/gold/2016
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Website of the Year - Best Interface Design - Gold Winner
Golden Bridge Awards
Congratulations to our entire digital marketing team for this award for the new DNB.com!
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Website of the Year - Best Overall Web Design - Gold Winner
Golden Bridge Awards
Congratulations to our entire digital marketing team for this award for the new DNB.com!
http://www.goldenbridgeawards.com/world/
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Website of the Year - Best Web Writing/Content- Silver Winner
Golden Bridge Awards
Congratulations to our entire digital marketing team for this award for the new DNB.com!
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2015 "Cojones" Award Winner
nFusion
"Be Bold: to disrupt the status quo and break out of the sea of sameness: Rishi Dave, CMO, Dun & Bradstreet. Dave had the courage to take an unconventional approach to redefining a 173-year-old B2B brand."
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"40 Under 40" Brand Innovator
Brand Innovators
http://ow.ly/lhPvY
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2013 Top Digital Marketer
BtoB Magazine
ow.ly/m7qxc
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2012 Top Digital Marketer
BtoB Magazine
http://ow.ly/bGaJd
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50 Most Influential Content Marketers
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http://ow.ly/nvRkH
Organizations
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IBM
CMO Advisory Council
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BtoB Magazine
Advisory Board
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Recommendations received
12 people have recommended Rishi
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Explore more posts
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Mattia Piccoli
A new global BCG study shows that only 5% of companies are truly succeeding with AI. Read the study: https://lnkd.in/gJixhFk6 Those 'future-built' firms are achieving revenue gains and cost savings that are up to five and three times higher than those of other companies, respectively. What is their secret? They’re not just using AI to automate tasks; they’re rebuilding how their business operates with the help of agentic AI, which works like digital employees. The result is faster growth, smarter workflows and an ever-widening gap between the few leaders and the many laggers. The message is clear: move now or risk being left behind.
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Stephanie Quinn
Join me for what promises to be a compelling conversation on the future of AI. If you think you already understand what Agentic AI is capable of, I’m willing to bet we’ll make you think again. Organizations are moving beyond AI experiments and into a new phase, one where AI doesn’t just provide insights, but actually executes work. This shift is fundamentally changing how companies scale productivity, operate more efficiently, and accelerate growth. Looking forward to a great discussion on March 18 with an exceptional group of leaders exploring what this next phase of AI truly means for the enterprise. If you’re curious about where this is all going, you’ll want to be part of the conversation.
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Haley Pollard Buck
While AI can enhance decision-making, it should never replace human judgment—especially when the stakes are high. AlixPartners Co-CEO Rob Hornby makes a compelling case for why leadership, ethics, and accountability must remain firmly in human hands. A must-read for anyone navigating the evolving relationship between humans and intelligent systems. 🔗 Read the article here: https://ow.ly/lGak50WnEGP
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Anne Dorthe Gyldenkærne
AI represents a foundational shift in work and value creation, not just another tech wave. It's time to rethink operating models and lead from the top instead of treating gen AI as a mere tool. Discover more insights from Bain & Company https://bit.ly/41yYpXB #innovation #ai #genai
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Scarlett Lok
Nigel Vaz, CEO of Publicis Sapient, discusses how organizations can move AI and quantum computing from experimentation to measurable outcomes. He addresses the practical limits of current models, the importance of explainability and benchmarking for trust, frameworks for responsible implementation, and preparing teams for next-generation technologies across sectors. Watch Here: https://bit.ly/4bYeLzc
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John C. Cheru
New BCG research found that 70% of CPG marketing leaders expect GenAI to help them work faster and be more efficient, but only 13% say that GenAI is in widespread use or fully integrated into workflows. This new article explores how leaders can rewire the marketing function to build a truly growth-focused engine, with end-to-end insights and closer integration between sales and marketing. In the full article, my colleagues explore how GenAI can be a catalyst or a barrier, depending on how we structure the function around it. Worth a read: https://lnkd.in/gQS_bGTe
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