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I’m a bilingual (English/Spanish) growth and partnerships leader with over 15 years of…
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David Claussen reposted thisDavid Claussen reposted thisHonoring a Legend, a Leader, and my Brother, Michael Walton. It is with a heavy heart that I share the unexpected passing of my colleague and dear friend of 14 years, Michael Walton. To our industry, he was a rockstar - the face of RateSpecial Interactive LLC and a leader who gave 100% to everything he put his mind to. To me, he was the brother I joked I must have had in another life. He was my family. Anyone who met Mike knows how truly special he is. He had a gift for making every single person he interacted feel valued and seen. He was unrelenting in his pursuit of excellence, but in the most genuine and kindest way possible. It's a rare thing in any career to find someone about whom everyone truly has only good things to say, but we can all attest that he was that person. I may have had a hand in his initial training when he first got started in our industry, but after almost a decade and a half of working side-by-side every single day, it was him that I admired, looked up to and learned so much from. He was resilient, authentic, infectiously positive, and showed me what it truly means to work and lead with heart. We were each other's sounding board, always had each other's back and we sure made one hell of a team together. Beyond professional life, he was the ultimate family man. His wife was his entire world from day 1 and he was an amazing dad that took so much pride in his children. We were there for each other through life's various milestones - from when we met our significant others, celebrated each other's weddings and grew our families. Many have asked how they can support his family during this unimaginably difficult time. We have set up a gofundme to support his wife and children as they navigate this loss. Rest in peace, bro.. Thank you for the memories, the laughs, the milestones and for 14 years of being the best teammate anyone could ask for.Donate to Honoring Mike’s Legacy — Support for His Family, organized by Joanna JardelezaDonate to Honoring Mike’s Legacy — Support for His Family, organized by Joanna Jardeleza
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David Claussen shared thisASW energy is already strong. I have a spot at the sportsbook near the Chandelier Bar at the Cosmo if you are nearby and want to connect. Big newsletter and email opportunities
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David Claussen shared thisASW is approaching quickly. If you are planning on going and have owned and operated sites, send me a message to set up a time to meet. Find out how to keep your user base engaged with our CRM Marketing efforts. #ASW25 #DataManagement #DataMonetization
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David Claussen shared thisASE is right around the corner, if you are planning on going and have owned and operated sites, send me a message to set up a time to meet. #ASE24 #DataManagement #DataMonetization
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David Claussen shared thisWho has owned and operated jobs sites? Looking to onboard a few new jobs data partners. Send me a message for more details.
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David Claussen reposted thisDavid Claussen reposted thisKapil Juneja & Kobi Levi bring 15+ years of experience in the industry to their role as CEOs of Rooftop Digital. Before starting Rooftop Digital they developed a strong track record of innovation, strategic planning, and team building. Under Kapil & Kobi’s leadership, Rooftop Digital has achieved significant milestones, including notable achievements, such as revenue growth, product launches, and awards. Their passion for the industry and commitment to excellence have earned them a reputation as a respected and innovative leader in the industry. As CEOs, Kapil & Kobi are responsible for setting the overall direction and strategy for Rooftop Digital and have been instrumental in shaping the company culture and values. Their dedication to empowering our employees and fostering a culture of innovation and collaboration has helped us build a strong and talented team that is committed to delivering exceptional results.
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David Claussen shared thisLooking for an entry level developer? Giovanni Flores is a recent graduate, excited to start his next role.David Claussen shared thisHi everyone - I am looking for a new role and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork
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David Claussen shared thisWe are looking a few new data partners for our internal email efforts. Hit me up if you have owned & operated offers. #listmanagement #emailmarketing https://lnkd.in/gh-PCTP9
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David Claussen reposted thisDavid Claussen reposted thisSTOP STRESSING! As if telling someone this actually helps. Here's a universal law. What you focus on grows. It defines your attitude, beliefs and negative assumptions around what you perceive to be true and how you think, without the facts to support it. Focusing on what you don't want stimulates the stress, worry and fear, which will then influence and shape your actions, behavior and ultimately, create the outcome you didn't want. Here are 13 questions to (self)-coach stress and shift your focus from assumptions, fear and scarcity to facts, positivity, pleasure, and what you want to create most, not what you don't. 1. Can you share with me what “stress” means to you? 2. If you can rewrite a definition of stress that's more empowering and positive, what would it sound like? 3. What worries are at the top of your list? 4. What’s the worst thing that could happen? Let’s walk through this scenario together. 5. How is this stress or fear impacting you/your life? 6. What’s the best-case scenario? 7. What would a stress-free life look like? 8. What assumptions, if any, are you making about what you're stressing over? 9. Is this something that IS happening or COULD happen? 10. Rather than focus on what you don’t want to happen, what can you do to create what you want to happen? 11. What makes you happy? 12. How can you shift your thinking from experiencing stress to experiencing inner-peace and happiness? 13. What process can you put in place the next time you feel/experience stress so you can manage it and use as your ally to shift your focus to where you want to be? #stress #fear #coaching #attitude #leadership
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David Claussen reacted on thisAllow myself... to re-introduce... myself (**you are welcome for that Mike Myers Quote ya'll) Exciting times and very grateful to be a part of this team!!David Claussen reacted on thisWe have big news — The Embedded Company is live! 🎉 With this merger of REIN, Point MTK, and embed hq, we’re bringing embedded commerce technology, performance marketing, and data intent capabilities under one roof. Together we’re giving our partners the power to optimize acquisition and scale monetization, all through a single unified embedded conversion platform. We're incredibly proud of what our three founding teams have built — and even more excited about where we're going. Stay tuned. 🚀 Are you ready to embed conversion-ready experiences into your customer journey? 👉 embedco.ai #TheEmbeddedCompany #EmbeddedInsurance #PerformanceMarketing #EmbeddedFinance #Launch #Insurtech
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David Claussen reacted on thisCongrats Exact Customer team! Always enjoy working with Matt Zepernick, Alex Coville, Eric Bloomfield, Maxwell Pickler, Ashley Abbott, and the entire EC squad :)David Claussen reacted on this🎉 Please join us in congratulating Exact Customer on becoming a Certified Publisher Partner with ActiveProspect! ➡️ https://hubs.la/Q04fzD-R0 We’re excited to welcome them into the Publisher Partner Program and celebrate as they join a growing network of trusted publishers building stronger buyer relationships across the ecosystem. 🤝 #activeprospect #consentbasedmarketing #publisherpartnerprogram #certifiedpublisher #leadseller #leadbuyer #partners #partnership #growth
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David Claussen reacted on thisNashville 🤠 here we come! ActiveProspect & InfutorData is pumped to be sponsoring and exhibiting at Qualified Remodeler FAST Conference 2026✈️ See you next week!David Claussen reacted on thisThere’s still time to register: https://hubs.la/Q049x8cC0 FAST Remodeler Live is next week! Two days packed with sessions on AI, marketing technology, automation, and operational efficiency are right around the corner. But like any event, it’s easy to leave with ideas and no clear path forward. If you want to walk away with a better handle on: - How to improve lead quality across channels - How to reduce wasted spend from bad leads - How to build a more predictable, compliant acquisition process Be sure to find the ActiveProspect team in Nashville! #activeprospect #consentbasedmarketing #leads #marketing #sales #webinar #martech #compliance #leadgen #leadacquisition #tcpa #leadconduit #trustedform #leadsbridge #infutordata #events #conferences #networking #fast #qualityremodeler
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David Claussen reacted on thisDavid Claussen reacted on thisWell hey there party people of LinkedIn! Here at The Embedded Company (TEC)-(Sean M. McCormick & Zack Bloom) we are looking to make some new friends in the tort space. We’re opening up additional partnerships for our Owned & Operated EveryTort properties and are actively looking for buyers across multiple tort verticals. If you’re scaling campaigns and need quality traffic, let’s talk. We’re flexible, fast-moving, and very aware that nobody has time for 67 approval calls just to test traffic. Open to discussing: • Mass torts • Emerging torts • Social media addiction • Video game addiction • Consumer protection • Other active campaigns you’re currently buying If your team is looking for volume, quality, or just another solid traffic source to add into rotation, please shoot me a message. #DigitalMarketing #Tort #MassTorts
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David Claussen reacted on thisDavid Claussen reacted on this𝐈’𝐥𝐥 𝐛𝐞 𝐚𝐭 𝐌𝐀𝐔 𝐕𝐞𝐠𝐚𝐬 𝐚𝐧𝐝 𝐰𝐨𝐮𝐥𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭. A few reasons it would be worth meeting: • If you’re exploring building an affiliate program for your app or brand • If you already have an affiliate or partner program but need help with strategy, tracking, optimization, or scaling • If you’re a publisher, media buyer, or agency with experience driving users for mobile apps in cashback dining or health & wellness • If we already know each other and haven’t had the chance to catch up in person I work with mobile apps and brands on affiliate program strategy, tracking infrastructure, partner development, and fractional program management. If you’ll be there and think there may be overlap, feel free to reach out to coordinate a meeting in Vegas. #MAU2026 #AffiliateMarketing #AppGrowth #MobileAppMarketing
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David Claussen reacted on thisDavid Claussen reacted on thisFive years ago Nicholas Pardon took a chance on me. Offering me a role to lead finance for his modern family office when I had never worked in a family office. And 3 weeks ago he did it again. As many CFOs know to be a good CFO you also have to think like an operator. The numbers aren’t meaningful unless you understand the business drivers behind them. Working alongside Nicholas has given me the opportunity to build that perspective in a very real way, and it’s what makes stepping into this President role feel both natural and grounded in confidence for what’s ahead. This moment of bringing the entire Optimism team together for what we called, The Insight to kick off this next chapter and it was something I will forever appreciate. We kicked things off at the Lido Theatre, where we even took over the movie posters with our brands. We shared the vision for what we’re building and unveiled the new Optimism website! From there, we spent the afternoon working in groups and finding inspiration in the creative ambition of the team. We then went on a beautiful yacht in Newport Beach, enjoying the sun and the breeze and ended the entire two day event with an incredible dinner that made me fully appreciate how unique this team is. It’s not often you find a group where you can spend the day deep in strategy and priorities, and then sit down at dinner and feel like family. We’re building something ambitious at Optimism, and moments like this are a reminder that we have so many of the right pieces in place to do it. I’m so excited for what’s ahead.
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David Claussen reacted on thisSuch a valuable tool in the belt. I don't know how I survived without them before I was introduced to the concept at Imperfect. (Thanks Jenn Vo!) We've expanded on these over the years and turned it into one of the most powerful ways to scale an email program at Verbose.David Claussen reacted on thisMost lifecycle teams we talk to have the same problem: their email program doesn’t scale. This is often because they lack infrastructure, not ideas. That’s what an Email Design System solves. 🧱 An EDS is a standardized set of modular email components — headers, CTAs, product cards, value props, promotional banners — built around your brand, codified once, and reusable for years. It’s an upfront investment that pays dividends every time you send. A good one lets your team: 📐 Build better emails faster 🎨 Stay on brand without manually policing every campaign 🤝 Collaborate more seamlessly, whether you're working internally or with an outside agency This isn’t just about sending prettier emails today. ⚡ An EDS is essential infrastructure for tomorrow, especially for teams starting to use AI and agentic marketing tools. While AI can optimize an email layout for each individual customer, these emails will only be as good as the on-brand modules it has to work with. The teams that will get the most out of AI are the ones building the foundation now. We build these systems with clients every day. If your email program isn’t scaling the way it should, let’s talk.
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David Claussen reacted on thisDavid Claussen reacted on thisFor those who've known me for a long time, you know one of my favorite things is hosting worthwhile in-person events (all the way back to Scrimmages at ReWork, for the real OGs...) Nothing beats the energy of great people experiencing something meaningful together. And for that reason I am SUPER excited that the Super Age Games officially launched last week, and we already have over 20 teams signed up to train & compete! [games.superage.com for full info] The Games is a first of its kind: a fitness event, designed (from scratch!) to help you live longer. We built it in close partnership with the Buck Institute for Research on Aging, and the event format is 8 trials, each of which tests a different biomarker that contributes to a longer healthspan. This means that the Super Age Games are designed in a lab (literally) to extend your life if you take it seriously. Which is why I myself am now training for this, and looking forward to Games day: Nov 7, in New York City. If you're looking for something challenging to commit to do this year that is actually good for you, look no further. I have a few codes left for $100 off, just message me if you want to do this.
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Localogy
Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus
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